alex sok

“A man should learn to detect and watch that gleam of light which flashes across his mind from within, more than the luster of the firmament of bards and sages.”
— Ralph Waldo Emerson

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I took this with my iPhone!  Can you believe it can take such a gorgeous photo?  Thank you Apple! In a week, this will be home.  This is Southern California, and gone will be the cold winters here in the Carolinas.   It is astonishing how fast life can change.  Just two months ago I started setting goals and planning for the impending new year.  I thought I would lead a quiet existence trading currency and opening up a little taco bar.  Ha!  Not me.  I can be quiet, but I can’t be quiet for long.  I must lead, make some noise, challenge the status quo, and join some wild bandits. The past two years have been rather quiet for me.  Instead of leading a charge, I’ve been helping others organize theirs.  I’ve been learning, reflecting, and spending time with family and friends.  Its been very easy and comfortable.  I’ve been playing golf, cooking dinner for my girl, and washing dishes would be considered the most arduous task of the day.  And, putting on 20 Ibs. in the process.  Not good!   I must admit.  It has been nice, but it isn’t for me.  I need action.  I need 30 emails coming in by 9 am.  I need “critical our business depends on a solution now” meetings with my executive team.  I need an assistant and interns.  I need marketing strategies.  I need investor meetings.  I need coffee.  I need exhaustion from an honest day’s work.  I need a hundred missed calls and 50 text left unread.  I need budgets, deadlines, presentations.  I need to build something great.   As that future awaits me, I am preparing myself.  I have committed to a healthier lifestyle.  I quit smoking!  Yes!  After 12 years.  Done.  Cold turkey.  Hasta la vista baby!  It’s been two months and counting.  I feel incredible and since I can do that, I can do anything.  I’m back in the gym and getting into the best shape of my life.  I’m getting up super early to read and pray to prepare my mind and spirit for the day.  I’m eating better.  I honestly feel the best I have ever felt.  I am ready to conquer and thrive again! During this time of retrospection and introspection it has given way to a new sense of courage and enthusiasm for life.  Even though it has been fairly easy, it has also been a time of healing and rejuvenation.  Losing a business is never easy.  No matter how many times I’ve done it.  If anything it gets harder, but I always manage to get back up and get after it again.  The magazine was tough to part ways with, but I have finally made my peace.  I am extremely proud of what we were able to accomplish there.  If anything we made a difference in each other’s lives.   I’m learning to be patient, when to apply the brakes.  I’ve learned slow and steady often wins the race.  I’ve learned that it’s ok to be foolish and different, just be super ambitious and don’t be soft.  Stand up for what you believe is right.  Believe in yourself.  Believe in yourself.  Believe in yourself.  Yes I said that 3x.  I’ve learned that passion is still king, and that passion is what separates the mighty from the weak.   I’ve learned how important it is to work with people of great integrity.  Get out of their way and let them create.   I’ve learned that as a leader I have to stick with my guns.  Fight for what is right, counsel with my master mind group, but ultimately make my own decisions.  If I fail or succeed it will be done my way.   I like this getting older, maturer, and wiser thing.  Experience is nice to have even though it comes with the price of “unexpected results” of what some of us would call failure.    So here I am, at a major intersection in my life, and I am not choosing the road less traveled.  No, I don’t see it that way.  I’m taking the road many have taken before me.  The road to where dreams are triumphant and enduring, a place where dreams become reality.  A city I don’t know, but a place I am familiar with.  A place I already feel at home, along the shores of the Pacific. I haven’t started saying my goodbyes yet, and I probably won’t.  Goodbyes are for people you might forget.  Instead I am saying come visit me.  Goodbyes aren’t necessary.  Come visit.  After all, I am going to be in Santa Monica, where the beautiful beaches will be a few blocks away and brimming with inspiration.  There is always room in my heart and home for you.  See you soon babes.  Until we meet again.  Listen to your heart, chase after your dreams, and don’t be afraid to make a few mistakes along the way.   God bless. Alex Sok

I took this with my iPhone!  Can you believe it can take such a gorgeous photo?  Thank you Apple!

In a week, this will be home.  This is Southern California, and gone will be the cold winters here in the Carolinas.  

It is astonishing how fast life can change.  Just two months ago I started setting goals and planning for the impending new year.  I thought I would lead a quiet existence trading currency and opening up a little taco bar.  Ha!  Not me.  I can be quiet, but I can’t be quiet for long.  I must lead, make some noise, challenge the status quo, and join some wild bandits.

The past two years have been rather quiet for me.  Instead of leading a charge, I’ve been helping others organize theirs.  I’ve been learning, reflecting, and spending time with family and friends.  Its been very easy and comfortable.  I’ve been playing golf, cooking dinner for my girl, and washing dishes would be considered the most arduous task of the day.  And, putting on 20 Ibs. in the process.  Not good!  

I must admit.  It has been nice, but it isn’t for me.  I need action.  I need 30 emails coming in by 9 am.  I need “critical our business depends on a solution now” meetings with my executive team.  I need an assistant and interns.  I need marketing strategies.  I need investor meetings.  I need coffee.  I need exhaustion from an honest day’s work.  I need a hundred missed calls and 50 text left unread.  I need budgets, deadlines, presentations.  I need to build something great.  

As that future awaits me, I am preparing myself.  I have committed to a healthier lifestyle.  I quit smoking!  Yes!  After 12 years.  Done.  Cold turkey.  Hasta la vista baby!  It’s been two months and counting.  I feel incredible and since I can do that, I can do anything.  I’m back in the gym and getting into the best shape of my life.  I’m getting up super early to read and pray to prepare my mind and spirit for the day.  I’m eating better.  I honestly feel the best I have ever felt.  I am ready to conquer and thrive again!

During this time of retrospection and introspection it has given way to a new sense of courage and enthusiasm for life.  Even though it has been fairly easy, it has also been a time of healing and rejuvenation.  Losing a business is never easy.  No matter how many times I’ve done it.  If anything it gets harder, but I always manage to get back up and get after it again.  The magazine was tough to part ways with, but I have finally made my peace.  I am extremely proud of what we were able to accomplish there.  If anything we made a difference in each other’s lives.  

I’m learning to be patient, when to apply the brakes.  I’ve learned slow and steady often wins the race.  I’ve learned that it’s ok to be foolish and different, just be super ambitious and don’t be soft.  Stand up for what you believe is right.  Believe in yourself.  Believe in yourself.  Believe in yourself.  Yes I said that 3x.  I’ve learned that passion is still king, and that passion is what separates the mighty from the weak.  

I’ve learned how important it is to work with people of great integrity.  Get out of their way and let them create.  

I’ve learned that as a leader I have to stick with my guns.  Fight for what is right, counsel with my master mind group, but ultimately make my own decisions.  If I fail or succeed it will be done my way.  

I like this getting older, maturer, and wiser thing.  Experience is nice to have even though it comes with the price of “unexpected results” of what some of us would call failure.   

So here I am, at a major intersection in my life, and I am not choosing the road less traveled.  No, I don’t see it that way.  I’m taking the road many have taken before me.  The road to where dreams are triumphant and enduring, a place where dreams become reality.  A city I don’t know, but a place I am familiar with.  A place I already feel at home, along the shores of the Pacific.

I haven’t started saying my goodbyes yet, and I probably won’t.  Goodbyes are for people you might forget.  Instead I am saying come visit me.  Goodbyes aren’t necessary.  Come visit.  After all, I am going to be in Santa Monica, where the beautiful beaches will be a few blocks away and brimming with inspiration.  There is always room in my heart and home for you.  See you soon babes.  Until we meet again.  Listen to your heart, chase after your dreams, and don’t be afraid to make a few mistakes along the way.  

God bless.

Alex Sok
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